Brand Story
In 2025, a group of students were spending time together in their downtime when they decided that they would like to share a meal. Soon after, Patty, Patrycja, and Dario realised that all of their options were limited to fast food, often from chain restaurants. They wished there was a way to order a healthy, fulfilling meal while supporting local businesses.
They created a food delivery app and an advertising campaign for it — including branding, a commercial, and two billboards displayed in London, Birmingham, Manchester, Edinburgh, and Belfast for 12 weeks. Feedback from customers helped improve both the app and the service over time.
My Contribution
As a video producer, I researched other food delivery services and commercials to identify what was missing and discover a niche. I was responsible for the technical side of the project, organising camera, tripod, and lighting to frame the actors in the best way.
One of the shots used a transition capturing a delivery man changing into a waiter as part of the selling point — mixing a comedic tone with a whimsical atmosphere and a soundtrack that highlights the difference in mood before and after using the service.
Campaign Assets
Billboard and logo assets from the Yumtown campaign.
Billboard
London / Birmingham / Manchester / Edinburgh / Belfast
Logo
Brand mark